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Pioneer Foods Partners with DBE to bring its Schools Breakfast Nutrition Programme to Gauteng, 29 August 2019

TEMBISA - The Pioneer Foods Schools Breakfast Nutrition Programme was officially launched in Gauteng. The expansion of this flagship programme now provides more than 34 000 primary school children with a nutritious breakfast each weekday morning, across the country.

Speaking at a ceremony held at Winnie Mandela Primary School in Tembisa on Wednesday, Pioneer Foods CEO, Mr. Tertius Carstens explained the rationale behind the programme: “As a leading food and beverage company in South Africa, we believe it is our responsibility to focus our social investment in those areas where it has the biggest impact in alleviating the hunger of our country’s children, on a sustainable basis.”

Pioneer Foods’ schools breakfast nutrition programme started in 2015 and with the addition to Gauteng, is now active in primary schools in 7 provinces.

This programme complements the Department of Basic Education’s (DBE) National School Nutrition Programme (NSNP), which currently provides nutritious meals to more than 9.7 million learners nationally. As a flagship programme of the Department, the NSNP does not only provide daily cooked meals to enhance learning capacity, at its core it also promotes a healthy lifestyle through nutrition education as well as empowering schools to cultivate school food gardens to further boost the fresh produce for the meals.

Delivering the Keynote Address at the launch, Deputy Minister of Basic Education , Dr Regina Mhaule said: “ The National School Nutrition Programme exists to advance our learners’ wellbeing, It is not a standalone programme but part of our Care and Support for Teaching and Learning package, a holistic approach which seeks to address all multiple barriers to learning.’

As part of the breakfast programme, Pioneer Foods provides nutritious well-known brand cereals such as Weet Bix, Bokomo Corn Flakes and White Star Instant porridge to the schools as well as bowls, spoons, long life milk and aprons for the food handlers. “Learners are thereby assured of at least one wholesome meal a day and are able to concentrate on their schoolwork,” says Carstens.

“We have had a consistent problem with our learners not performing well in class - because they were starting each day on an empty stomach. I am happy to report that since the Pioneer Foods breakfast programme began there has been a noticeable difference in their performance,” explains Mr Simango, Principal of the Winnie Mandela Primary School, and adds: “Our learners no longer run in the mornings because they are late - but rather to receive a delicious and nutritious breakfast. This allows them to start the school day with adequate energy.”  

The Deputy Minister highlighted the importance of strong public-private partnerships such as this one with Pioneer Foods, ‘’As our founding father President Nelson Mandela said “Education is the engine of Development”, it is wonderful that South African corporates continue to show their faith in the future of our country – our children- by giving of their time, resources, skills and knowledge to help improve the lives of learners through their generous donations. We urge other cooperates to follow the example of Pioneer Foods, and to join hands with government and provide even more schools with breakfast’’ Research has proven that when children eat breakfast, they perform better at school”, Mhaule said.

The schools chosen Pioneer by Foods to participate in this programme are in the lowest quintiles, and close to the comnay’s factories so that the communities from which they draw their workforce can benefit. Carstens added: “We are committed to policies that enhance the economic and social conditions in the communities in which we operate. Pioneer Foods has a number of production sites situated in the general Ekurhuleni area. Hence we are glad to help in alleviating immediate and urgent hunger, but also play a small part in combating non- communicable diseases that arise from a poor diet”.

The Department of Basic Education continues to look at ways to extend and improve the existing NSNP programme. According to the Deputy Minister, this kind of partnership assists in that endeavour: “ Partnerships such as these add value to our quest as a Department to continuously improve the quality of the NSNP programme, We appreciate that Pioneer Foods has joined us to support the breakfast programme which complements the National School Nutrition Programme (NSNP) lunch meals’’.

In conclusion, Carstens explained “This programme is about far more than merely providing a bowl of cereal - we are empowering these children to fully utilise the potential of education to secure their own food for the future”.


Notes to Editors

About Pioneer Foods


Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products. The Group operates mainly across South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 80 countries across the globe.

The Group operates a number of world-class production facilities producing a range of products that includes some of the most recognisable and best loved brand names in South Africa, including the following power brands: Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star.

Pioneer Foods was established in 1997 and listed on the Johannesburg Stock Exchange (“JSE”) in 2008.

About the Pioneer Foods Schools Breakfast Nutrition Programme

The Group’s CSI activities aim to address the key causes of social challenges such as underdevelopment, hunger, poverty and limited economic participation. Through its partnerships, the Group is involved in various community projects in education, environment and food security.

Pioneer Foods started the Schools Breakfast Nutrition Programme in 2015. The programme provides a healthy start to the day for more than 34 000 disadvantaged children in 35 schools throughout the Western Cape (Oudtshoorn), Northern Cape (Upington), Limpopo(Tubatse), North West (Rustenburg), Kwa-Zulu Nata (Pietermaritzburg), Gauteng(Tembisa) and the Free State (Qwa Qwa) provinces.

About the Department of Basic Education’s NSNP programme

The NSNP is the department’s flagship programme which supports quality teaching and learning by providing more than 9 million learners in 21800 schools with cooked nutritious meals on all school days. The programme aims to enhance the learning capacity of learners through the provision of a healthy meal at schools and where it is implemented, the NSNP has shown to improve punctuality, regular school attendance, concentration and the general wellbeing of participating learners.

The NSNP aims to enhance the learning capacity of learners through the provision of a healthy meal at schools. Where it is implemented, the programme has shown to improve punctuality, regular school attendance, concentration and the general wellbeing of participating learners.

Whilst learners are being provided with nutritious meals, they are also taught to establish and maintain good eating and lifestyle habits for life. Nutrition Education also provides educators with resource materials to support the curriculum and to make every school a healthy school.

Schools are also encouraged to establish food gardens from which they obtain fresh produce (vegetables/fruit) to supplement the menu in line with South African Food-Based Dietary Guidelines. Learners, teachers & parents are provided with skills to grow their own food contributing towards long-term household food security. The gardens are also used as a teaching and learning resource and to beautify the environment.


For enquiries:


DBE:                          Elijah Mhlanga:  083 580 8275 |

Pioneer Foods:       Sarah Anderson: 082 857 4398 |  



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Written By: buhlebendalo somgede
Date Posted: 4/6/2020
Number of Views: 382

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